Tony Radford

Based in New Brighton, Wirral - Tel: 07949 803468 ·

I have 19 years experience of helping clients achieve their business goals by providing cost effective software solutions.

My experience includes managing software development projects and teams as well as working with software teams based in Europe. I can do the same for you.

Have a look at my experience and read some testimonials.

If this is of interest please get in touch:


Telephone: (+44) 07949 083 468 / 0151 903 0398



West Town Web Services / ProActive Applications

I managed a range of software and web development projects for various clients utilising offshore software development services. The work includes web sites, new applications, enhancements to existing software, etc.

2008 - Present


Redland Software SRL

Development of software projects in our Timisoara, Romania office. This included developing projects for our own end-user clients and setting-up small teams of software developers for other UK companies.

"Tony is an excellent manager, a great leader and most of all a very trust worth business partner and human being. He puts lots of energy and effort in what he does and anyone working with him can be sure of very good results."
Dan Bunea, Senior Software Developer, Romania

1999 - 2008

IT and Internet Manager

Hayes & Finch Ltd

Managed IT systems for a manufacturing company with five branch offices. Developed the company's first e-commerce site. With practically zero marketing budget the site experienced a 10 fold growth in visitors and income over an 18 month period.

1997 - 1999

Marketing & IT Manager

Higgins & Co, Solicitors

Implemented in-house case management system. Developed marketing strategy for motor accident claims, including co-branding of a claims package and development of channel partners.

1995 - 1997

IT Sales

Quintek System, Anker Data Systems

IT sales roles in retail systems vertical.

1992 - 1995

Marketing Systems Developer

GE Capital Retailer Financial Services

Developed software applications to enable retailers to segment very large consumer databases for marketing promotional purposes.

1989 - 1992


"Tony’s offshore software development experience is second to none. Just give Tony an offshore brief and he’ll source the right development team and look after all the tricky aspects of regulatory compliance abroad, but above all he’s a great guy to work with."
IAN CARROL, Solutioneers

“As a client of Tony’s, I was constantly impressed by his team’s ability to deliver under extremely tight deadlines and stringent requirements. Transparency in the process was a great help to us delivering a great solution to our customer.”
Ross Jones, Open Health Care

"Tony has been thoroughly professional and extra supportive in working with us to develop our new online system and websites. The complexity of the project has been magnified by the need to work in 3 languages, and the necessary collaborations to ensure accurate translations. Throughout, Tony has shown endless patience in particular helping me, as a non-technical person, turn our requirements for the system into reality, and in developing websites that allow us to manage much of the content ourselves. He has demonstrated truly Functionally Fluent behaviour! Thanks to you and your team, and I look forward to continuing to work together to add extra functions to our system."
JANE HICKS, Fluent Self

"When you work with Tony, he isn’t just thinking about how to deliver the particular IT project you have in mind, but about how that project can be shaped in a way that makes your business or organisation more effective, more customer-responsive, more successful. I’ve enormously valued the conversations I have had with him and have learned a lot from them."
JAMES PARK, ProgressWay

"We have outsourced a number of web projects to Tony Radford and his team over the last two years. Tony worked very hard to understand our requirements, made some insightful suggestions and delivered high quality work on time. He is someone I completely trust as an individual and also to take-on our clients' projects. May I also express my gratitude and special thanks to you and your team for the wonderful work you did our recent Project. The customer was delighted with the site and especially appreciated your suggested modifications. The extra time and effort you put in were certainly worthwhile. It is a joy for me to work with such dedicated and talented colleagues."
Ray Moran, Media Chain

"Tony is one of the most influential people I have ever met. I have known Tony many years and he is one of the most genuine people you will ever meet. One of the things I like best about Tony is how he conducts himself even under pressure. I have seen Tony manage teams in ways never seen before. What I mean by that is, he treats his employees with respect and treats them like his own family."
Steven Swann, Digital Integration Director at McCann Manchester

"In his work with ASTAR Tony showed his excellent experience of setting up an off-shore organisation with remote management from abroad. His eye for detail, excellent human resources skills and team-building spirit made it an enjoyable experience to work with him on a day-to-day basis."
Angele GIULIANO, Across Limits, Maltese entrepreneur in technology - eLearning, eHealth and Digital Culture. Passionate about EU projects, Malta

"Tony is a perseverant, intelligent and always focused professional who is a pleasure to work with. He has got the ability to create and develop business opportunities from scratch by keeping focus on business objectives while maintaining a high standard of empathy in his relationships with customers and partners."
Fernando Aguirre, Hasten Ventures, Spain

"Tony and I worked for more than 3 years together and must say that I am grateful for everything Tony taught me as a business-man and as a person. We've been through many things together and we both learned a lot of things from this, he never let me down and always will be forever thankful for the relationship that developed over the years between me and Tony from business-partner to a close and lasting friendship. I hope this sounds like a recommendation. As rare as these kind of recommendations might be nowadays rare, this one came from the heart and hereby thank you again Tony for everything."
Ovidiu Hrin, Synopsismedia, Romania

"We used West Town Web Services to develop an entire new web presence for our business, from conception through look and feel to site design and service. We have an on-line business and our site is heavily trafficked and used as a centre for information and booking of events. The site built by Tony Radford and was created around our needs and a number of practical and realistic suggestions were made to refine what we needed. The result delivered is an excellent, appealing and easy to self managed site, all done to deadline and professionally serviced.” Thanks Tony!"
Damian Cook, E Tourism Frontiers, Kenya

"They have developed a number of applications for us including our Corporate intranet, three individual multi-user desktop applications, a web portal course materials delivery system with content management facilities, a personnel management application. We have found them to be very responsive to our needs and requirements. Tony Radford has often proposed ideas and made other very useful technical suggestions for us. His development team work hard and deliver high quality. I would have no hesitation in recommending them."
Neil Ritchie, Sysco Management Consultants

"West Town Web Services provided IRS with a much needed upgrade to our company website. For us, collaboration was critical. As a busy SME, it was imperative that we received extensive support and guidance in each aspect of the re-design process. Tony delivered everything we required and more. Working to an extremely tight deadline, his availability was nothing short of excellent and through engaging in open and frequent dialogue we were able to generate tangible results. We are now proud to operate a website that clearly and professionally communicates both our company and the services we provide to the marketplace. For a personal, interactive development experience, West Town Web Services are highly recommended."
James Moores, Business Development Officer, IRS Ltd

"We have been using Tony’s expertise and knowledge over the last few years which has resulted in him totally understanding our business and what are expectations are for the SEO campaigns throughout the year. As a result we have seen some fantastic results on the SEO campaigns which has been guided by Tony’s advice, whilst still maintaining our decision making and involvement throughout the process so we understand the results achieved and how to best build further on these successes. His knowledge and best practice coupled with his understanding of how the SEO industry works has seen our site leapfrog many of our competitors that have far greater budgets ! I would highly recommend his services."
Chris Kent, Sales Director, Landau Store

"They helped us put together a number of 360 questionnaires to support leadership and management development. They input into the design in ways that helped us make the most of the technology, they advised on the end user experience and were patient in light of changes as a result of feedback. They offered email and telephone support when ever we wanted it and delivered against tight deadlines. Nothing was too much trouble and Tony Radford employed his wider experience to help us make the most of the possibilities. They offered excellent value for money, solid support and worked hard to understand our needs. Thank you to Tony and his team of programmers for their contribution to improving the resources available to Norfolk, Suffolk, and Cambridgeshire leaders in NHS and Social Care to improve and develop their skills."
Sara Ireland C. Psychology, formerly Workforce Development Manager Leadership


Programming Languages & Tools
I have a working knowledge of:
  • asp.Net / C# / Entity Framework
  • JQuery / HTML / JSON
  • PHP / Yii2
  • Testing

  • Project Management
  • Cross Functional Teams
  • Agile Development & Scrum


Liverpool University

Postgraduate Certificate in Software Technology
Award – Distinction

Sixteen week full-time software development course in various UNIX bases technologies.

Skills learned: UNIX, Programming in C, Programming in C++, X-Windows development, Oracle SQL development, Internet programming.


UWE - Bristol Business School

Masters Degree Marketing
Award - Distinction

Development of corporate strategy
Marketing strategy
Market research and statistics
Services marketing
Market modelling
New product development
Dissertation: Marketing information systems

1993 - 1995

Bristol Polytechnic

Bachelor of Arts Business Studies
Award: 2:1

Marketing and Advertising
Business Accounting and Corporate Finance
Business Quantitative Analysis
Business Law
Human Resource Management
Production Management
Industrial Sociology and Psychology
Thesis: Marketing Information Systems

1985 - 1989